Google to shake up domain parking?

Domain Parking shake-up: Just came across this news at Julia Mackenzie’s blog:

This new algo will assess all domains calling their parking feed and immediately give domains either a “pass” or a “fail” score. Meaning that if Google decide your domain has little chance of type-in traffic or if it scores low on conversions, it wont serve you a parking feed. Simple as that. The details on what percentage of parked domains this will negatively affect is sketchy at best, but you can bet your bottom dollar the numbers will be significant.

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It appears all those rumors floating around for a while about google pulling the plug on domain parking are at least partially true. Perhaps google is fed up with some of the negative publicity associated with domain parking. Google also has been sued just this week in relation to domain parking conversions, even though the claims made in the case are pretty laughable.

All in all, this news in fact appears to be a positive one for the domain parking industry. Even though the recent rumors were about google ditching long-tail-domains, yet this news looks like that google may perhaps just weed out the domains that get either no traffic or traffic that does not convert. As we know google has most of the data about parked domains already and can easily decide which domains it want to keep. This new approach may result in earnings increase for domains that pass this new algo, in addition it can raise the values of google accepted domains.

There may also be additional benefits from this decision overtime. Many domains that are rejected by google will now either get moved to yahoo based parking programs or will get developed in to revenue generating web sites. Necessity is the mother of invention. Perhaps this was the news domain industry was waiting for to finally wake up and smell the coffee.

Its about time we domainers either take control of our destiny, start developing good sites, or get run over by the stampede of this rapidly changing domain industry.  Unless the above rumor is just a rumor……:)