ccTLDs and the potential of dot-US

Today I read few articles and comments about IDNs, ccTLDs, and dot-US ccTLD.

I have no doubt that IDNs will be important in some countries (not all though) but it appears IDNs still have a long way to go. Perhaps IDNs will catch on much faster when ICANN implements everything for the IDN domain names. But I will cover IDNs in more detail in a separate post in future.

This post is about ccTLDs, and the potential of dot-US country code domain extension.

Here are couple of posts about ccTLDs in today’s domaining headlines:

I wish I had taken ccTLDs and IDNs more seriously:

http://www.ricklatona.com

More than anything I like the ccTLD names and I’m kicking myself in the ass for not having more of them.

Fortunately, there are still many opportunities left for everyone.

I think Rick is right on the target. Given his experience in domain sales, I will take his words at their face value.

With respect to .us I do like the future prospects for the American country code and have a large portfolio of them, but I would have to temper the characterization of how I view them that was posted by someone else in Latona’s comment section. They said I have been talking “passionately” about .us though I’ve actually written very little about the extension. However, when asked about .us (as I was recently by Forbes Magazine) I will say that I see a lot of potential there.

http://www.dnjournal.com

I agree with Ron’s comments and I see exactly what Ron sees in the .us ccTLD i.e. “a lot of potential”.

Why?

Because you can not go wrong with the ccTLD of United States where you have:

• 300 million English speaking population
• Highest new business start rate in the entire world
• Highest number of available advertisers online
• Highest ad click values etc

I recently posted a much more detailed article on dot-US ccTLD titled “dot-US domain Extension - A sleeping Giant?” here:

http://dnblogger.com

Read it and you will know why I think dot-US extension will be a huge hit.

Its just a matter of time